Last Updated: 2nd December, 2025

Welcome to SW website https://sw.run (“we”, “us”, “our”). We operate an online platform that provides URL shortening, link management, and related services (“Services”).
We respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, store, and safeguard your data when you use SW website https://sw.run.

By accessing or using our website, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following types of information when you use our Services:

1.1. Information You Provide

  • Account Information: Email address, password, profile details (if you create an account).
  • Customer Support: Any information you provide when contacting us.

1.2. Information Collected Automatically

  • Usage Data: Interactions with our site, shortened URLs created, analytics views, clicks, redirects.
  • Log Data: IP address, browser type, operating system, device type, referring URLs, timestamps.
  • Cookies & Tracking Technologies: Small data files stored on your device to improve functionality and analytics.

1.3. Information Related to Shortened URLs

  • Original long URLs submitted for shortening.
  • Metadata associated with the links (title, clicks, geographic click data, device type, referrers).

2. How We Use Your Information

We use your information for the following purposes:

  • To operate and provide the URL shortening service.
  • To improve website performance, analytics, and user experience.
  • To maintain security, detect fraud, and prevent misuse.
  • To analyze link performance and usage patterns.
  • To provide customer support and respond to inquiries.
  • To enforce our Terms of Service and comply with legal obligations.

3. Cookies & Tracking Technologies

We may use cookies, pixels, and similar technologies to:

  • Keep you logged into your account.
  • Analyze how users interact with our platform.
  • Personalize your experience.
  • Improve service performance.

You may disable cookies in your browser settings, but some features may not function properly.

4. How We Share Your Information

We do not sell your personal information.

We may share information only in the following circumstances:

4.1. Service Providers

Trusted third-party vendors that assist with hosting, analytics, security, and customer support.

4.2. Legal Compliance

We may disclose information if required to comply with applicable laws, court orders, or enforce our legal rights.

4.3. Business Transfers

If our business is sold, merged, or acquired, your information may be transferred to the new owner, subject to the same Privacy Policy protections.

5. Data Retention

We retain your information only as long as necessary for the purposes described in this Privacy Policy, unless a longer retention period is required by law.

You may request deletion of your account or shortened URLs at any time.

6. Data Security

We use reasonable technical and organizational measures to protect your information, including encryption, secure servers, and access controls.
However, no internet-based service can guarantee absolute security.

7. Your Rights & Choices

Depending on your jurisdiction, you may have the following rights:

  • Access and obtain a copy of your personal data.
  • Request correction or deletion of your information.
  • Request restriction or objection to certain processing.
  • Opt-out of cookies and analytics tracking.
  • Request export of your data (data portability).

To exercise any of these rights, contact us at the email listed below.

8. Children’s Privacy

Our Services are not intended for children under 13 years of age (or the applicable age of digital consent in your region).
We do not knowingly collect personal information from children.

9. International Data Transfers

Your data may be processed and stored in locations outside your country of residence.
We ensure such transfers comply with applicable data-protection laws.

10. Third-Party Links

Our website may contain links to external websites.
We are not responsible for the privacy practices or content of third-party sites.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The “Last Updated” date will reflect the most recent revision.
Your continued use of the Service after changes indicates acceptance of the updated terms.

12. Contact Us

If you have any questions about this Privacy Policy, please contact us:

Email: Contact us
Website: https://sw.run/